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Bottoms up!

A typical disposable tin baking tray says “Support the bottom of pan” - on the bottom of the pan.

Let’s assume most folks don’t consider needlessly supporting the bottom of an empty pan.

After they’ve cooked whatever’s covering the bottom how do they read the covert message?

Why don’t they stamp the message atop the side rims of the pan? That’s where we go to grab the pan in the first place.

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Innovation Exercises, Design with Integrity

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