With ebay eating into their new product sales, many companies are looking at ‘Planned Obsolescence’ so their products will wear out or become incompatible before it’s worth ebaying them.

Here seems to be their plan and marketing strategy:

Your last experience with our product will be a disappointing one. Nobody will want it, not even e-thrift-shop bargain hunters. You will seek something better, which, despite our loyalty crushing plan, we hope will be another of our products.

Such companies ought to figure out how to make money selling upgrades.