IKEA is huge. You can, hypothetically, design your entire home and office in one day. And it’s hard to argue with IKEA’s numbers - the chain seems to keep growing (it’s a private company so how well it’s really doing is anyone’s guess).Still, it’ll take you four hours to walk through a maze-like path, where you might end up with a desk, a box of drinking glasses, and a rug. Three items. Maybe all you came for.

At Target, that’s a 10 minute trip. Walk right to your section, grab the product and hop on a line so short they validate your credit card while scanning your items. You dont long for Target to end, but you’re likely to wish that at IKEA.

Many businesses want their media experiances to be IKEA - everything you could ever want. What you should really offer is EXACTLY what you want RIGHT AWAY. Target does this. More importantly: customers leave happy so they return sooner.

Frequent re-visits are every website’s dream. Be Target.
Here’s the test for an enjoyable user experiance: How fast can I get to exactly what I came for?